No matter what your product or service is, or how great it is, or how many people could benefit from it, you will not achieve the success you desire unless you engage in some qualified lead generation first.
Some people think of a lead as the contact information of a person who might be the end consumer of a product or service, or the representative of a company that might purchase the product or service. But that's not enough. Sure, a name and phone number or email address might lead to a person, but it won't necessarily lead to a sale.
The kind of lead required to eventually make a sale is referred to as a qualified lead. A qualified lead is the person who has an interest, intent, and ability to make a purchase decision within a reasonable period of time. Of course, you will also need that individual's contact information.
The question is how do you generate qualified leads, especially in an online marketing scenario?
We've all heard the mantra "content is king". Well, it's true. When it comes to marketing online, content isking. Why? Because, in the context of online marketing, content translates to well written, relevant information. And people's thirst for more and more information is why the internet is so widely used. It's that simple. So, to generate qualified leads online, you need to publish content that will attract visitors to your website, and keep them engaged by reading your content and sharing it with others.
You can do that by creating your own content -- a challenge for many companies that are long on technical knowledge, but short on writing talent. Another option is to build a stable of freelance writers to handle your content creation. Still another option is to work with an experienced marketing services provider.
To learn more about generating qualified leads for your business, or for help building your brand, your message, and your market, contact us online.