Twitter can be a great way to spread the word about your business and the services you provide. You could make new contacts and find customers, as well as keep your followers up to date on business updates. But if you're not careful, you could end up doing more harm than good. Let's look at some marketing tips to keep you on top of Twitter.
1. No Need To Respond To All Tweets
There is no need to respond to every single tweet involving you. If someone just tweets something generic like one of your blog posts, they don't expect a reply. You'll just waste valuable time responding to every Tweet when you could be doing something else. If they include a personalized message to you, then you should write back. Use your best judgment and make the call whether or not to respond.
2. Don't Expect People To Follow You Out of Politeness
Don't follow someone only because you hope they'll follow you back out of politeness. Even if they do follow you back, it doesn't change whether or not they're interested in engaging with your business. At the end of the day, you'll just have an group of followers who aren't targeted and don't care about your business. So take your time and accrue followers who are genuinely interested in the services you offer.
3. Use A Good Photo
One of the worst things you can do is to use an unprofessional photo on your profile. If you want people to view your business as secure and trustworthy, choose a photo that gives off such vibes. Invest in a professional picture of yourself. You should be smiling and have your eyes wide open to show that you're active and engaged. If you want to use a logo, make sure it can be read in the small thumbnail size Twitter uses.
4. Provide Content While You Market Your Business
Don't just market—provide valuable content that people will enjoy. Give away good resources and some free giveaways or trials or your products. Basically make it worth someone's time to follow you. Balance your own landing pages and updates of products with the content of other relevant people in your industry. Share articles that give good insight or contribute to someone's learning. Be entertaining and educational at the same time.
Use Twitter correctly and your business will be better for it. Brand yourself with a variety of posts and methods and be consistent. Communicate who you are and distinguish yourself as a source of authority in your field. There is much to be gained by leveraging social media in your marketing strategy and Twitter can help you with this. Follow the tips above and please don't hesitate to contact us if you need any help improving your marketing strategies!