Top 3 Tips for a Better Content Strategy

If you create posts on social media, a personal website, or through any other media platform, you’ve undoubtedly witnessed the effect of quality written content on your audience. By building engagement and fostering trust in your expertise, producing effective copywriting is an excellent way to improve your online content strategy. Although writing effective content for your website or other media platforms can seem like a daunting task a first, it’s certainly a skill that becomes easier over time. Most effective copywriters adhere to a few basic, proven principles:

1. First Impression: Is it Worth Your Reader's Time?

Your title is your first impression, and it needs to instantly convey why your writing is worth your readers’ time. A great title typically promises to solve a problem, convey value, or otherwise confer a benefit to the reader. It should be to the point. Not too cute, clever, or otherwise difficult to understand at a glance.

2. Can Your Readers Grasp Your Message at a Glance?

Just as you want your title to be easy to grasp, effective content is clear and easy to follow. It’s often helpful to break chunks of text into lists, bullet points, or short paragraphs.

3. Don't Let the Action Stop When Your Writing Ends

By the end of your piece, your readers should come away with a sense of purpose. Whether you want them to buy your product, subscribe to your service, or visit your website, this should come across in your writing.

Using Facebook Sweepstakes and Prize Giveaways to Generate Leads

If you are looking to generate leads quickly on Facebook, one way to do so is through sweepstakes and prize giveaways. These are promotions that you go through to generate a huge amount of interest in your brand over a short period of time. This is a great way to attract a wide-range of Facebook users as well.

The best thing about sweepstakes and prize giveaways is that they are extremely simple to get started. Plus, if you are able to offer something really worthwhile, you will be surprised to see just how quickly excitement grows around your company and offer. You will even notice a renewed interest in your business from customers who have already loved you in the past.

When you are creating these types of programs, remember to make the prize something Facebook users will really want to win. This will encourage them to participate in your giveaway, which will help grow your leads. Also, giving them additional entries for sharing the posts is a great way to get the word around to other users.

Creating sweepstakes and prize giveaways is definitely something that can grow your business quickly. However, do consider how this program will affect your business if it is successful. Some companies have made the mistake of offering too much and then not being able to follow through after their giveaway became extremely popular. Instead of falling into this trap, make sure you offer something that is easily achievable if large numbers of people express interest in your offer.

What Are You Doing for Sales Enablement?

Content marketing involves more than just driving leads and traffic. When done right, it should support prospects throughout the entire buying journey: from the moment they find you to the time that you close the deal. In fact, if you want them to come back as a repeat customer or refer you to their friends and family, it should even extend beyond the sale.

So what about sales enablement? What role does content play in sales?

Sales enablement content should to be very product- and customer-focused. These are things like product info sheets, buying guides, and case studies. There are three general areas you want to focus on: success stories such as client testimonials, interviews, and case studies; product content such as product sheets, demos, and overviews; and persona documents that show why your product is exactly the right for that prospective customer. For example, if you are a contractor and have been approached by a family rather than a business, you could provide content that shows how your company can help a family create their dream home.

One thing to remember: sales enablement content can only works if your sales team uses it! So make sure that marketing and sales are on the same track and communicating openly about what content is available, how to use it, and when.

Three Good Reasons to Outsource PowerPoint Design

When it comes right down to it, we have three good reasons to outsource PowerPoint design.

1. So you look like a pro

There's more to PowerPoint design than choosing a slide design and inserting animation effects. It doesn’t take a design procession to tell the difference between a professional design and an amateur design. They may not know why one looks better than the other, but they do notice the difference. You have to ask yourself how you want to appear when you present to clients, investors, and others. We know that appearance leaves a huge impression; you wouldn't walk into a meeting with a tank top and shorts, so why would you present something that doesn't look professional? PowerPoint design affects non-verbal communication, which carries most of your message.

2. So you can focus on your business

You will make far better use of your time focusing on the message you want to deliver, than sweating the details of getting the latest version of PowerPoint to do what you want. By leaving the design and implementation to the experts, you can stop worrying about the graphic design, image selection, typography, and animation. You can leave all of that behind and still have a killer deck on presentation day.

3. So you can save money

Some businesses hire an in-house team to build their presentations, but unless you have a great deal of PowerPointing to do, this can be much more expensive than outsourcing. Depending on the amount and type of presentations design needed, it may be more cost effective to rely on a marketing agency. That way, you can be confident and proud of your presentation when you walk into a meeting, and happy you didn’t have to pay an exorbitant price for it.

To talk more about this, or any of your marketing needs, please contact us. Thanks.

Why Proper Content Development Is So Essential for New Product Launches

When you invest a considerable amount of resources into creating a new product, you do not want your efforts wasted because of a misguided introduction to the market. Instead of hoping that you can bring about your own success with your new product, you should consider content development services to give your new product the launch that it deserves and one that has the highest chance of success.

Introduce the Product on Social Media with High-Quality Posts

Whether you want to tease the product on social media or make a post about its release, aside from a quality product, the most important thing is to create high-quality posts to get people interested.

Get Fitting Content on Your Website

With any new product, there is valuable information that people will want to know to decide whether your product can satisfy their wants and needs and if it is worth purchasing. Your website is where the content must be exceptional as this is the main place where people will go for gathering information.

Create Effective Marketing Copy

If you plan on marketing the product with online ads, radio ads, magazine ads, or television ads, you want to make sure the content is engaging and finishes with a strong call-to-action to maximize success.

Sell the Product to Your Existing Customers

It is not uncommon for businesses to promote their new products to their existing customers, but this does not mean they will automatically want to purchase your new item. Ideally, you want to create unique ad copy for existing customers to make them feel appreciated and to advertise at the same time.

If you are interested in content development services for a new product launch, contact us.