You have a brilliant idea, have filed for a provisional patent, found a manufacturer, worked with engineers, lined up your funding-ducks, dotted your legal-I's with a trademark, and crossed your graphic designer-T's with a logo, and then you realize getting the product from the idea and concept phase, and through the prototyping process was the easy part. Now, after months of hard-work and navigating uncharted territory, you're faced with hundreds of pivotal decisions on how to produce the product as efficiently as possible, where to sell it and how to sell it, how to distribute it and who to distribute it with, packaging, pricing, labeling, and more! If your head is starting to feel like Mount Vesuvius about to erupt, you're not alone. It's just too easy as a new entrepreneur to lose your way before your product even gets the chance to takeoff. In order to become the next American-household must-have, handle all of those devilish little details, move out of the land of lost-entrepreneurs, bring your product to market, and thrive once you get there, you'll need some powerful tools in your arsenal.
A product management agency will help build and improve your product, establish target consumers, deliver the product to the market, and develop a comprehensive marketing strategy to build your brand, and message.
First product managers will assess what type of product you have, and whether it is tangible or intangible. A paperweight is an example of a tangible product, while an auto insurance policy would be an example of an intangible product. Once the type of product is determined, a growth strategy will be developed to ensure that your product is built, branded, and marketed as efficiently and effectively as possible. Research will be provided as the marketing strategy is designed. Once the plans are established the strategy will be deployed.
How can a Product Management Agency help you strategically bring your ideas, products, and services to life?
A product-centric, success-driven approach will enable the agency to partner with you and get to the core of your vision, goals, and target market. Then a road-map and framework is designed to forecast the entire life-cycle of the product, and provide a step-by-step plan to turn your dreams and visions into reality.
Product Management Services Include:
- Product positioning, pricing, and distribution.
- Competitive Program Development and Execution, and
- Product Lifecycle Management.
Remember what Grandma used to say, "People don't plan to fail, they fail to plan." So, with a million little decisions to be made, necessary expertise at every turn, and markets more competitive than ever, product managers can help you develop a strategy to turn your big idea into that house-hold must have. Please contact us today and see how professionals with over 25 years of experience can help you take your product to market, build your brand, develop a robust marketing strategy, save you time, money, and resources by focusing on product fundamentals, and completely customize your product management program.