Using Facebook Sweepstakes and Prize Giveaways to Generate Leads

If you are looking to generate leads quickly on Facebook, one way to do so is through sweepstakes and prize giveaways. These are promotions that you go through to generate a huge amount of interest in your brand over a short period of time. This is a great way to attract a wide-range of Facebook users as well.

The best thing about sweepstakes and prize giveaways is that they are extremely simple to get started. Plus, if you are able to offer something really worthwhile, you will be surprised to see just how quickly excitement grows around your company and offer. You will even notice a renewed interest in your business from customers who have already loved you in the past.

When you are creating these types of programs, remember to make the prize something Facebook users will really want to win. This will encourage them to participate in your giveaway, which will help grow your leads. Also, giving them additional entries for sharing the posts is a great way to get the word around to other users.

Creating sweepstakes and prize giveaways is definitely something that can grow your business quickly. However, do consider how this program will affect your business if it is successful. Some companies have made the mistake of offering too much and then not being able to follow through after their giveaway became extremely popular. Instead of falling into this trap, make sure you offer something that is easily achievable if large numbers of people express interest in your offer.

Lead Nurturing: Making the Conversion from Lead to Customer

Successfully generating leads for your business is a vital part of the client acquisition process. Once you've generated leads, however, your job is far from done. Lead nurturing-- and ultimately converting those leads to customers-- is where many businesses fall short. In fact, it's estimated that nearly 80 percent of marketing leads are not converted into sales. How can your company close the gap between lead generation and client acquisition? Let's consider seven tips for converting your leads to customers:

Do your research. To determine how you can best fulfill a potential customer's needs, you must first do your homework. Understanding your prospect's company and industry helps establish credibility. Stay updated on the latest industry developments and keep track of company news.

Be responsive. If a prospect sends an inquiry email and has to wait several days for a response, conversion chances are slim. Your competitors are likely reaching out to your prospects too; thus, you can't afford to have a slow response time. Research shows that you're nine times more likely to convert a lead into a customer if you respond to inquiries within five minutes.

Make a connection. You want to avoid making your prospect feel like they're just another sale to you. Try to establish a personal connection based on common ground. Maybe you share an alma mater or root for the same football team. Use these commonalities as an ice breaker to get the prospect talking. Once rapport is established, he's more likely to share his challenges with you.

Increase social media presence. While meeting face-to-face is an important part of nurturing leads, so is maintaining an active presence online. A strong presence on social media demonstrates to prospects that your company is modern and relevant. Facebook leads the pack in both online orders and conversion rates. A regularly updated blog is also an excellent way to increase your presence online.

Incentives matter. Let's face it: people like to feel like they're getting a good deal. Consider offering a discount or special to a prospect to help encourage the conversion to customer. Make sure that the offer is valuable and available for a limited time only. This encourages a sense of urgency on the prospect's part.

Make the conversion process easy. If you're making your prospects jump through hoops to work with your company, they'll likely move on to a competitor. Make the conversion process-- and every interaction with your company-- as simple as possible for your prospects. This begins with a user-friendly, uncluttered, and easy to navigate website. Make sure your message is clear and your links are easy to click. You want each prospect to have a stress-free experience with you from the start so they're more likely to stick around for the long haul.

For more information on converting leads to long-term customers, please contact us today!

How to Use LinkedIn Groups for Lead Generation

The great thing about online marketing is that there are several different platforms, each of them having its own advantages and disadvantages. When it comes to lead generation, LinkedIn is king. In this blog we'll explain how you can generate leads with LinkedIn Groups. 

LinkedIn has a completely different atmosphere as opposed to other sites like Facebook and Twitter. It's definitely more professional, but there are also other elements present which are missing on other platforms. 

Users are more focused and motivated on LinkedIn. When they log into their accounts, they're not looking to waste time by reading status updates. They're looking to get things done. 

LinkedIn Groups helps your business segment your market based on users' interests, preferences, and wants. According to this CIO article, you can use this platform for effective lead generation: 

"LinkedIn Groups are another source of leads. Join Groups most relevant to your business, or where you are most likely to find people interested in your product, service or expertise. Then “participate in Group discussions by being a resource, sharing best practices and knowledge gained from experience,” says Lydia Sugarman, president, Venntive, which provides a digital marketing platform." 

The trick is to be informative rather than promotional when you're on LinkedIn Groups. People there are interested in learning more about certain topics and products. They don't want to read a disguised advertisement that only talks about your company's product. 

If you can find the balance where you inform people and get them excited about your product, however, then you'll be able to generate leads.  We recommend using LinkedIn in accordance with other social sites so you can maximize your lead generation. If you have the time to compare your sites, then see if you're more successful at generating leads on LinkedIn. 

To talk more about lead generation, or anything else, please contact us. Thanks. 

How to Use LinkedIn Groups for Lead Generation

The great thing about online marketing is that there are several different platforms, each of them having its own advantages and disadvantages. When it comes to lead generation, LinkedIn is king. In this blog we'll explain how you can generate leads with LinkedIn Groups. 

LinkedIn has a completely different atmosphere as opposed to other sites like Facebook and Twitter. It's definitely more professional, but there are also other elements present which are missing on other platforms. 

Users are more focused and motivated on LinkedIn. When they log into their accounts, they're not looking to waste time by reading status updates. They're looking to get things done. 

LinkedIn Groups helps your business segment your market based on users' interests, preferences, and wants. According to a recent CIO article, you can use this platform for effective lead generation: 

"LinkedIn Groups are another source of leads. Join Groups most relevant to your business, or where you are most likely to find people interested in your product, service or expertise. Then “participate in Group discussions by being a resource, sharing best practices and knowledge gained from experience,” says Lydia Sugarman, president, Venntive, which provides a digital marketing platform." 

The trick is to be informative rather than promotional when you're on LinkedIn Groups. People there are interested in learning more about certain topics and products. They don't want to read a disguised advertisement that only talks about your company's product. 

If you can find the balance where you inform people and get them excited about your product, however, then you'll be able to generate leads.  We recommend using LinkedIn in accordance with other social sites so you can maximize your lead generation. If you have the time to compare your sites, then see if you're more successful at generating leads on LinkedIn. 

To talk more about lead generation, or anything else, please contact us. Thanks.

Maximize lead generation by using Inbound marketing techniques -- forget cold calling!'

Today’s marketing challenge is not only capturing the right leads, but also knowing ‘when’ and ‘how’ to followup with them.

Inc. magazine noted that back in the 1990s it was a fairly simple approach to find those customers and handle the leads, thanks to that new digital frontier: the Web.

A study came out that focused on just how-and-when sales people, or stakeholders, should “react to sales leads online.”

Back in the ‘90s, it was within a matter of hours, at times, before the lead might’ve gone completely cold; or the wrong time of the day was chosen for follow up.

Today, and as preferences for company brands continually shift in rankings, it is critical to follow a few tips affecting inbound marketing lead generation...and closing them: leads go cold more quickly in today’s competitive market.

Forget about the ‘quantity’ of leads

More importantly, it’s about the quality of the leads that can be turned into customers, as well as when they should be followed up on. For example, a revealing survey entitled “How Much Time Do You Have Before Web-Generated Leads Go Cold,” noted that two times of the week were judged to be the best times to follow up: Wednesdays and Thursdays; furthermore, the most effective times to call are between 4 pm - 6 pm.

More importantly, it is usually best to jump on that lead because even waiting an hour means the chances of contacting that person may “decrease more than 10 times in the first hour of contact.”

Rely more on Inbound leads

Marketers should follow their social media channels and blog sites closely. By far, leads generated from these sources are far more effective than the traditional Outbound strategies like cold calls or running banners and print ads.

How intrusive ads affect website visitors

A Hubspot survey revealed that when banner ads, or other forms of advertising, deluged the website, then 84% of those between 24-34 years of age left.

Businesses who make a point of monitoring their social media channels show good results harvesting leads. In fact, about 67 percent of business/consumer brands gathered in new customers from Facebook, for example.

Our agency has 20 years of experience in working with startups to Fortune 500 companies.Contact us to learn more on how we can help you move your company to that next level of success.